Pointvoucher to create a mobile game for London featuring Mr Bean

Pointvoucher to create a mobile game for London featuring Mr Bean

The Mayor of London’s official promotional agency, London & Partners, global content creator, producer and distributor Endemol Shine Group, and entertainment and marketing platform Pointvoucher, today announced a partnership to design and market a mobile game to attract UK and international visitors to the city.

Play London with Mr Bean is an interactive mobile Match-3 game starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London. Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, and the city’s cultural and foodie highlights. It will feature hidden treasures and great offers that can be found all over the city.

By spending time playing the game, players will be able to pick up vouchers which they can then cash in for discounts when they holiday in London and find great offers on locations around the city. Discounts may include free Wi-Fi, or money off hotel room rates and at famous visitor attractions.

Laura Citron, CEO London & Partners, said: “London is one of the world’s favourite tourist destinations. We are always looking for innovative ways to help our visitors to discover new experiences and to make the most of their time in London. So we’re delighted to be working with Mr Bean — one of the world’s most recognisable Londoners — to share some of London’s ‘hidden gems’ and fantastic offers and rewards.”

Mr Bean, produced by Tiger Aspect, part of Endemol Shine UK, is broadcast in 195 territories with global brand extensions including DVDs (35 million units sold) and apps (more than 21 million downloads). It is the biggest TV Entertainment brand on Facebook with over 70 million fans and in the top 20 of all pages on Facebook overtaking the likes of The Simpsons, Katy Perry and McDonalds this year. The official YouTube channel has 3.6million subscribers and 35 million views per month. Mr Bean averages nearly 300 million monthly views across online platforms.

Frances Adams, Global Director of Brands and Licensing, Endemol Shine Group comments, “Play London with Mr Bean is a great way for brands to tap into the global popularity of Mr Bean and engage with the huge numbers of tourists exploring London. With a brilliantly fun game and exclusive rewards on offer, this is a really playful and original way to market a city.”

Thomas Gadegard, CEO Pointvoucher added, “We have already done very successful projects together with brands, retailers and amusement parks. Now we are scaling the concept to a new level together with very strong partners and look forward to engaging with London’s visitors and drive traffic to our brands and attractions partners.”

Further information

Read more at play.london and get further information about the release by following the official Facebook, Instagram and twitter accounts.

About Endemol Shine Group

Endemol Shine Group is a global content powerhouse creating world class content for all platforms.

Global hits include many long-running non-scripted formats such as MasterChef,Big Brother and Your Face Sounds Familiar with a new generation being adapted around the world, including The Brain(Germany), Huntedand The Island (UK), Spelling Star (Australia), France’s Big Music Quizand many more.

Endemol Shine Group’s drama portfolio is similarly international and diverse, boasting critically acclaimed worldwide hits such as Humans, Peaky Blinders, Black Mirror, Kingdom, Grantchester, The Falland Broadchurch, (each sold in 100 or more markets), alongside recent hits including Intersection (Turkey), Springtide(Sweden) and Penozafrom The Netherlands. Furthermore, in addition to airing around the world Sweden’s Bron/The Bridgeand Israel’s Orpheus Project have been successfully adapted for different local regions.

With other iconic hits including Deal or No Deal, Mr. Bean, The Biggest Loser, The Money Dropand many more, Endemol Shine Group produced a total of 700 productions across 66 territories in 2016, airing on 267 channels around the world.

Endemol Shine Group

Rachel Hassall


Tel: + 44 (0) 7970606803

About London & Partners

London & Partners is the Mayor of London’s official promotional agency. Its purpose is to support the Mayor’s priorities by promoting London internationally, as the best city in the world in which to invest, work, study and visit. It does this by devising creative ways to promote London and to amplify the Mayor’s messages, priorities and campaigns to engage international audiences. Its mission is to tell London’s story brilliantly to an international audience.

London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information, visit www.londonandpartners.com and www.VisitLondon.com

For high res, rights-free images of London, please register at http://photos.london/press/

London & Partners

Phil Nettleton


Tel: + 44 (0) 20 7234 5787

About Pointvoucher

Pointvoucher facilitates the connection between consumers and brands by giving them a reason to engage in a fun, playful and rewarding way through branded mobile games and voucher shops. The concept enables people to get something of real value in return for the time they spend playing games connected to the Pointvoucher platform, while brands get a plug ’n’ play marketing platform that delivers huge engagement rates, data & permissions, footfall, and access to new customers through the platform.

The company is based in London and have done successful games for brands, retailers and amusement parks.


Nicolai Elmqvist


Tel: +44 (0) 7534683813

In Pointvoucher’s Let’s play blog, we’ve dedicated our time and space to give our readers in-depth articles on using gamification as part of marketing strategy. On top of that, we’ll bring you insights on what is happening in casual gaming, the basics of building a brand universe in games, the psychology behind gaming in marketing, case stories on branded entertainment and much more.

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