What it takes to create a branded mobile game: Steps 6 — 10.

What it takes to create a branded mobile game: Steps 6 — 10.

We have introduced you to the first leg, steps 1–5 of a race when creating a branded mobile game. Let’s get back on track and explore what is happening in the steps 6 to 10 of the game production.

Step 6. Design: Make a great graphic design and illustration.

Step 6 is about making a great graphic design and illustrations and that relates to decisions made in Step 3. Universe. If a totally new universe is created, Pointvoucher takes care of creating amazing graphics and illustrations. In case a game is going to be built on an existing campaign, then you or your agency will supply us with the necessary assets to start with.

A branded mobile game is a lot about characters and mascots that your customers will enjoy spending time with. Thus, the design has to be more playful than usual and it is closer to the one of making a movie or cartoon rather than a website. The graphics have to capture the unique look and feel of the brand universe and drive brand engagement.

Branded mobile game graphic design
Examples of game graphic design

Step 7. Launch plan.

This step includes app submission and promotion planning. We create a plan of the game release and reach out to Apple and Google 6–8 weeks before the release with an app feature request. It includes goals on downloads and different app features that are of Apple or Google’s interest. For instance, types of in-app purchases, sticker packages and everything else that can be monetized. Then, an app submission is made 30 days before the launch, and we follow a set of technical, content, and design criteria of both app stores. Getting the feature on app stores can generate loads of organic downloads, thus it is definitely worth a try.

Step 8. Update the prototype and test again.

Pointvoucher design team updates the prototype with enhanced graphic design and illustrations. We aim to design an optimal coherence with the branded universe so that a player is attracted by the look from the first sight. The prototype gives some guidelines for programmers and they start adding the core game features.

Step 9. Develop: Code, animation, sound.

This is where the developers really come into play. Well they probably have started some time before working along with the design and animation team, creating the gameplay, features and other functionality that will be added to the game. Later on, sound and music is added and the game prototype turns more and more into an interactive product that you can play with.

Step 10. Platform: Integrate with the Pointvoucher platform

That is a critical step in the process where we integrate the game with the game backend through the Pointvoucher plugin. That is made of the magic ingredients which out of the box enable users to signup, earn voucher points, claim vouchers, store game progression and much more. In other words something that will make the player’s life much easier.

Tune in for the last five steps in a branded game production soon!


In Pointvoucher’s Let’s play blog, we’ve dedicated our time and space to give our readers in-depth articles on using gamification as part of marketing strategy. On top of that, we’ll bring you insights on what is happening in casual gaming, the basics of building a brand universe in games, the psychology behind gaming in marketing, case stories on branded entertainment and much more.

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