Power Per, another game for Bilka

Power Per, another game for Bilka

A Danish hypermarket Bilka launched a branded mobile game Far til 14 (now 3 på stribe) on our gamified marketing platform, in November 2016. The game was built on an existing universe created in 2015 by advertising agency Wibroe, Duckert & Partners that a lot of Danes were familiar with. Due to a huge success of casual gaming integration into its marketing campaigns, a new game – Power Per – was recently launched for Bilka.

What is the game about?

Power Per brings a player to one of Bilkas hypermarkets, where Per comes to do grocery shopping with his fourteen kids. Meanwhile, Malene is sending SMS messages to Per, asking him to buy various products. However, cheeky kids find it very funny to bring random items to the shopping baskets. Hence, a player’s mission is to help the busy man with the shopping list and only collect the right products that Malene has asked. All the others have to be swiped away, gives extra 10 points.

Key Features:

What is the value of the game?

The more gamers play the game, the more fun it is, as they get collect voucher points that can later be used in Bilka’s voucher shop for real items. Among the products from great brands at Bilka, players can also participate in a prize draw or claim a gift card to shop at Bilka.

What are the results?

The game was officially launched in April 2018, and has already appeared in Top 3 of the most popular games on the Danish App Store.

Download Power Per* here.

*The game is only available in Danish.

In Pointvoucher’s Let’s play blog, we’ve dedicated our time and space to give our readers in-depth articles on using gamification as part of marketing strategy. On top of that, we’ll bring you insights on what is happening in casual gaming, the basics of building a brand universe in games, the psychology behind gaming in marketing, case stories on branded entertainment and much more.

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