Pointvoucher announces global partnership with M&C Saatchi

Pointvoucher announces global partnership with M&C Saatchi

London, UK, 21st June 2018 – Pointvoucher, a leading organisation in gaming, loyalty and entertainment technology, will embark on a marketing partnership with M&C Saatchi, the global communications company to provide mobile gaming and voucher solutions to global brands and destinations which can drive international and domestic tourism and build awareness of specific locations.

Pointvoucher successfully launched Play London with Mr Bean last year with +75 partners in London who have provided vouchers to the popular and fun game which has now achieved over 550,000 downloads. Together with M&C Saatchi, Pointvoucher will now expand this concept to more International, leading global cities.

Pointvoucher will provide the technology and expertise for the new joint project, while M&C Saatchi will use its considerable global marketing network to promote the platforms. M&C Saatchi is a well-established organization in the travel, marketing and technology field bringing credibility and experience to the marketing partnership.

David McKie, Director of Global Business Development, “ M&C Saatchi is such a trusted and globally recognised communications brand so we are delighted to work together on showcasing our unique concept and technology.”.

Aneil Bedi, Partner M&C Saatchi “Play London with Mr Bean is just the start for Pointvoucher. We immediately realised the opportunities that our partnership can bring and we are excited and confident about realising both our ambitions in this sector. ”


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In Pointvoucher’s Let’s play blog, we’ve dedicated our time and space to give our readers in-depth articles on using gamification as part of marketing strategy. On top of that, we’ll bring you insights on what is happening in casual gaming, the basics of building a brand universe in games, the psychology behind gaming in marketing, case stories on branded entertainment and much more.

 

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