Meet consumers where they are Now is an exciting time of the year, when marketers all over the world open their marketing toolboxes to bring goals, strategy, and budgets together in 2019. What will make their brand be closer to…
It is about time we take you through the ins and outs of the casual mobile game pricing. You can surely get a mobile game for a few grants, but to be honest, the answer to the question is: it…
Nowadays, people have the power to control the communication they receive from brands which makes it extremely challenging for companies to create and sustain a relationship with them. Hence, sending badly targeted messages or sending without permission, is the biggest…
The role of mobile in daily life is very significant for retailers in driving traffic to their stores. Since 78% of population owns a smartphone and everyone checks it around 40 times per day since the time they wake up…
It is more difficult than ever to break through the clutter, connect with consumers and keep them loyal. Brands and retailers strive to engage their customers and bring more value by using numerous tools and the most common is loyalty…